Ben & Jerry’s
Ice cream is synonymous with comfort.
But not all ice cream is as sweet as Ben & Jerry’s. Our ice cream is so sweet, that a few spoonfuls before bed will make even the most embarrassing moments of the day seem a whole lot better.
Guerilla marketing
GoPuff ad and discount offer are only available after 8pm.
Ben & Jerry’s Bedtime Stories on Twitter
Ben & Jerry’s will invite users to share their own embarrassing stories at the end of the day using the hashtag #BenJerrysBedtimeStories on Twitter. Reading these Tweets will be one giant deep breath for the consumers, as they realize their own stories aren’t that bad. I mean, did you read what @davidjm2 did at work today???
Plus, when you have Ben & Jerry’s and a spoon, things seem even better.
Sarah & Maddy’s