WNBA
Major cities are tearing down basketball courts to “reduce crime.” But the WNBA strongly believes that the only thing inner-city courts do is build a strong sense of community and love of the game.
Let’s connect players to the game while raising awareness to rebuild public courts.
Postings
OOH
We’ll take over local courts to send a message to the cities that are tearing them down.
Social
On TikTok, WNBA athletes will inspire fans to show off their basketball skills and their beloved home courts using the hashtag #HomeCourtHoops. Leveraging the athletes’ superstar statuses will be the first step to drive awareness to the importance of home courts.
Activation
WNBA Streetball Series
One regular-season game will be played at a new streetball court built by the WNBA.
The host city for the 'Streetball Series' game will change each season, with a new court built there. This court will be open to the public after the game.
A percentage of all ticket sales will go towards rebuilding public basketball courts in other cities across the country.
AD: Lou Kier
CW: Your gurl