Sonos
The sound technology Sonos builds into their speakers absolutely transforms music. Even your most played albums will sound like something totally new.
To show this, we’ll create reimagined versions of iconic album covers, and get by with a little help from AI.
Digital Ads
Dynamic Digital Ads will show how albums transform when heard on Sonos.
Digital Ads (In-situ)
Sonos will meet the consumer where they’re already at: on music streaming platforms. We will place in-app ads on platforms such as Spotify.
Social
Sonos will invite consumers to create their own reimagined AI album covers and share it on social media, using the hashtag #TransformSound.
OOH
Experiental
Let your mind hear things differently.
Experience the immersive Sonos Exhibit in the Museum of Contemporary Art. Lose yourself in fascinating albums covers over the years, as AI creates art in front of your eyes based on the song’s unique sound waves.
ADs: Bailey Papich & Mila Ugryn
CW: Sarah Solovy