The Home Depot
26% of the population has a disability. Yet 100% of the tools at Home Depot are designed for able-bodied “doers.”
Let’s change that.
In tandem with International Day of Persons with Disabilities (Dec. 3rd), Home Depot will launch an “Adaptive Tools” section in-stores, featuring products from disability-owned companies.
OOH
In-Store
The products will be strategically placed waist down to make them as accessible as possible for “doers” of every kind.
The following tool brands are examples of what we will be adding to our inventory:
Adaptive Gardening Tools
Grip Aid
General Adaptive Tools
social
We’ll roll out DIY videos on YouTube, TikTok, and Instagram pages. These how-tos will be led by Home Depot employees and representatives with disabilities.
Experiential
In the new section of our stores, our employees with disabilities will hold seminars to demonstrate how to use the adaptive tools for projects.
employee t-shirts
AD: Mila Ugryn
CW: Sarah Madeline Solovy