U.S. Army
Only 16% of Gen Z reported being proud to live in the U.S. in 2022.
We understand America’s not perfect, but let’s remind them of all the freedoms we do have and invite them to protect them.
This brief was presented by and pitched to the DDB Chicago Army team.
OOH
Our OOH placements will be where Gen Z is the most: college campuses, public transit stations, city parks, etc.
Social
We will share testimonials via Instagram to find a deeper connection with the audience and inspire them to enlist.
CW: Captain Sarah Solovy